Giving your brand the head-start
Marketing Activation
You have a great product, but how do you ensure that your customers keep coming back and eventually become advocates for your brand?
Get In TouchThat’s what Marketing Activation/Brand Activation is all about. In the literal sense, the process refers to activating your brand and getting the show on the road. This marketing exercise essentially marks the beginning of your brand’s journey into the world, followed by connecting with your audience and influencing them.
Marketing Activation is about making your brand more visible, engaging, and memorable which would have a lasting impact on the audience.
Activation involves designing experiences, interactions, and communication, to create awareness among customers, deliver satisfactory and memorable experiences, drive customer loyalty, and thus convert them from leads to sales. These activities include everything from paid ads and PR activities to events, experiential marketing, digital campaigns, influencer marketing, physical or virtual events, direct marketing, and more.
Marketing Activation can be
Brand Activation
Continuous brand engagement exercise which focuses on building long-term emotional connections between your brand and your audience.
Direct Response Marketing Activation
Activities that generate instant response, by encouraging the audience to take specific, desired actions, including generating immediate sales.
Without a Marketing Activation Plan (MAP), you are missing out on –
Presenting a brand consistently across all platforms can increase revenue by up to 23%*
A well-designed, Marketing Activation plan ensures that each of your brand properties – from packaging to website, social posts, promotional materials, ads, etc. have a uniform, consistent messaging, which drives brand visibility, turning it into a long-term brand recognition, and eventually, increased revenue.
Over 70%* of brand owners feel that building an audience is more important than converting sales.
A stronger, loyal audience promises better sales. Marketing Activation gives a tangible form to your brand identity that you built through research, development, and analysis, thus giving it a purpose and value to evoke emotions in your audience so they can connect with your brand.
Greater (and better) clarity on your marketing campaign and how it all fits together
Prolonged customer lifecycle
Lower cost of acquisition
Increased rates of conversion, and therefore, higher ROI
Stronger customer relationship and increased customer loyalty
A brand presence and performance that resonates with your audience.
Marketing Activation with Melo Marketing begins with addressing these challenges –
You have a solid marketing strategy, but no clarity of how to bring it all together and roll it out.
The ever-changing marketplace and customer dynamics where activities relevant 12 months ago might not be relevant today.
You have an in-house team but no bandwidth. Or, you do not have an in-house marketing unit and need a one-point, dedicated team to give your brand the exposure it needs.
Limited budget drives you to self-activate, but you do not necessarily have the right resources, experience, expertise, or simply the willingness to navigate the staggering market channels.
You need to reach customized, diverse target audience but lack necessary and relevant tools.
Our Marketing Activation support does not begin where brand development ends, neither does it end with handing over a roll-out strategy. We believe in walking with you throughout your brand’s journey.
As your dedicated marketing partner, we CREATE and BUILD a MARKETING ACTIVATION STRATEGY based on your brand needs and business goals.
From creating an INTEGRATED COMMUNICATION MATRIX to rolling out the marketing plan, and everything in between, from social, design, ads, to third party media planning, our experienced and expert team of marketers put all the parts of the strategy into play.
Once the plans are in motion, we generate FEEDBACK and ANALYSIS on every exercise to ensure the success of our strategy and improve results.
Find out how we can shape your brand’s future!
Get In TouchContact us
We can't wait to hear from you.